观澜湖集团在中国投资的每一个项目，不仅是建造世界级的高尔夫休闲项目，更致力于创造独一无二的世界级休闲度假品牌，引领国际时尚生活模式。中国需要世界级的赛事，世界级的经贸、体育、文化交流活动，观澜湖集团先后举办了超过百次高尔夫、网球、桌球和自行车等国际赛事和不计其数的国际名流到访活动，成为中国首屈一指的国际交流平台。

从1992年开始，观澜湖集团就选择深圳与东莞交界、尚未开发的 20平方公里荒地，先后邀请12位国际高球巨星设计了全球唯一汇聚五大洲球场风格的深圳观澜湖高尔夫球会，以 216 洞的规模被“健力士世界纪录组织”认定为世界第一大高尔夫球会。球场的 12 位设计师包括美国的杰克尼克劳斯、戴维杜瓦尔及北戴、英国的尼克费度及戴维 • 利百特、日本的尾崎将司、南非的恩尼艾斯、斐济的维杰圣尔、澳洲的格诺曼、西班牙的奥拉沙宝、瑞典的女球王安妮卡索伦斯坦、以及来自中国的张连伟。曾经第一大球会的诞生用了 100 年，而观澜湖只用了十年。球场总面积相当于 100 个北京鸟巢体育场。 

观澜湖高尔夫球会拥有一系列配套设施，乡村俱乐部、多家国际商务休闲酒店及会所、大型国际会议中心、亚洲最大的水疗中心、亚洲最大高尔夫专卖店、综合商业美食运动休闲设施、分别由汉克 • 哈尼、 Cindy Reid 、吴相兵等主持的三间高尔夫学院，三大会所总面积超过12万平方米以及中国最大规模的高尔夫物业地产项目等。形成集高尔夫、体育、休闲、养生、商务、会展、居住为一体的观澜湖体育休闲产业群。 2011年 5 月，观澜湖被授予国家最高评定标准之“ 5A 级旅游景区”，是全中国首个以休闲度假旅游为主题的国家 5A 景区；此项殊荣，足证观澜湖在休闲度假产业之先导地位。

观澜湖高尔夫球会在建设的同时也在引领高尔夫环保潮流，荣膺中国首家环保球会。 1999年，观澜湖在中国最早赢得 ISO14001 国际环境管理认证，从建设、运营、管理全面导入国际环保概念，创造环保典范。 2005 年 11 月，观澜湖被深圳市列入生态控制保护区，环保成就再获肯定。

而最新投资的观澜湖 • 海口国际高尔夫度假区则是集赛事运动、旅游度假、休闲娱乐、环球美食和温泉水疗于一身的绝佳旅游目的地。度假区坐落于中国海南岛的万年火山岩地貌之上，四周尽是无际的绿野。这里位置优越便利，这个庞大的项目象征着观澜湖进驻休闲产业的另一里程，不仅成为休闲、康体及养生体验的经典，更对海口区整体的经济建设及社会发展带来莫大的裨益。

观澜湖 • 海口国际高尔夫度假区的世界级设施包括：天然火山岩地貌与球场设计完美融合的十个特色高尔夫球场、 518间精品客房及套房的豪华度假式酒店、占地 22,000 平方米的尊贵会所、10,000 平方米的主题水上乐园、过百个蕴含丰富养生矿物元素的火山岩矿物温泉、由泰格 • 伍兹前教练汉克哈尼主持的高球学， 12 所风格鲜明的餐饮食府、设施齐全的康乐中心、灵活变动的多功能宴会及会议厅，以及尊尚的购物广场和水疗中心。度假区不单是中国海南又一旅游新亮点，更将成为世人瞩目的世界级休闲旅游新地标。

自1994 年开业以来，观澜湖已经先后举办了超过100次高尔夫、网球、桌球和自行车等国际大赛和体育文化交流活动。更是取得了从 2007 年开始，连续 12 届高尔夫世界的举办权。 2001年11月，观澜湖邀请高尔夫世界第一泰格 • 伍兹首访中国。他的首次中国之旅为中国高尔夫的发展开创了新纪元。而早在 1995 年，观澜湖已经举办了第 41 届高尔夫世界杯，这是在中国国土上举办和全国转播的首个高尔夫国际赛事。

观澜湖的体育项目发展不断成长，其发展不单是职业的高尔夫项目及赛事，还包括了业余和青少年高尔夫赛事。

2009年11月在观澜湖举办了首届亚洲区的业余赛事是亚洲顶级业余高尔夫赛事，此项赛事是由“观澜湖亚太业余高尔夫锦标赛”发展而来，冠军将获邀参加下一年的美国名人赛。而青少年高尔夫赛事则包括自 2006 年起在观澜湖举办的“费度亚洲杯”、在2008年创建的“观澜湖杰克 • 尼克劳斯青少年锦标赛”以及观澜湖在 2009年10月创办的“观澜湖青少年系列赛”。 

观澜湖集团拥有一支由国际专业人士和本土精英组成的超过 10,000 人“联合国”式的服务团队，提供打球、商务、休闲等五星级管家式服务。员工分别来自20 多个来同国家和地区以及中国 20 多个省、自治区、直辖市等。观澜湖集团融汇国际高尔夫休闲产业的运作管理经验，创新出自已完整的管理模式和管理标准，成为全球同业典范。通过科学系统的培训、自我增值再教育、高效的服务运营管理体系和丰富多彩的企业活动，观澜湖集团将处在多元文化、不同背景下的各方人士有效整合，形成一个高效运作和紧密合作的团队，保障系统专业的全方位服务和国际一流的服务水平。

Since its founding in 1992, Mission Hills Group has skilfully leveraged China's economic reform. It selected 20-plus square kilometers of wasteland between Shenzhen and Dongguan to launch its prestigious business and create Mission Hills Shenzhen, the world's largest golf complex accredited by the Guinness World Records. Its 12 signature masterpiece courses are designed by golf legends from around the globe: Jack Nicklaus, Pete Dye, Greg Norman, Nick Faldo, Annika Sorenstam, Jose Maria Olazabal, Ernie Els, Vijay Singh, David Duval, David Leadbetter, Jumbo Ozaki and Zhang Lianwei. Mission Hills Shenzhen is the world's only club featuring designers from five continents.

The "World's No.1 Golf Club" offers a wide range of first-rate facilities for golfers and non-golfers alike. In addition to the Tennis Academy at Mission Hills Country Club (Asia's largest tennis centre with 51 courts), it also houses three golf academies by acclaimed international instructors (including one from world-renowned teacher Cindy Reid), a five-star hotel, three best-in-class spa facilities, exclusive residential developments and much more.

Mission Hills • Hainan, in the capital of southern China's Hainan Island, opened in March 2010. It cements the brand's unique place among the world's leading resorts, and is central to a government-led initiative to make tropical Hainan the sports and leisure capital of Asia. Mission Hills – consistent with its legacy of spurring global investment in China – brings to the island its successful platform combining opulence with top-notch sporting and wellness experiences.

Conveniently located 15 minutes from Haikou's international airport, the resort occupies a vast, lava rock-strewn landscape of undulating terrain punctuated by ancient trees and sweeping wetlands.

Highlights include spectacular, golf courses; a world-class luxury hotel with 518 spacious guest rooms and suites; premium clubhouse; an outdoor water-theme park; a mineral-rich natural springs reserve; 12 delectable dining establishments; state-of-the-art recreation center; flexible function and meeting rooms; shopping arcade centre carrying the world's finest brands and esteemed spa facilities.

Devoted to developing golf in China, Mission Hills Shenzhen has hosted over 100 major international tournaments. In 1995, the club held the 41st World Cup of Golf. It was China's first globally-significant golf championship and broadcasted across the country. In 2007, Mission Hills signed an unprecedented agreement to host 12 consecutive editions of the Omega Mission Hills World Cup.

The club invited the world's number one golf professional, Tiger Woods, to China in November 2001. It was his first visit to the country, and helped established a new era of golf development.

Other recent professional tournaments include the 2003 and 2005 Dynasty Cups. These Ryder Cup-style events featured top players from the Asian PGA Tour competing against the Japan Golf Tour.

In addition, together with Wales' Celtic Manor Resort, Mission Hills hosted the Goodwill Trophy and Business Forum in 2006. This unique competition pitted the best golfers from Ryder Cup countries against the rest of the world. Linking East and West, the creative platform brought together leading personalities from golf and business.

Mission Hills continues its dynamic role at the forefront of China's golf boom with the launch of the Mission Hills Star Trophy at Mission Hills • Hainan in late October, 2010. This is a ground-breaking celebrity Pro-Am tournament featuring the biggest names in golf and the largest individual prize purse for golf in Asia Pacific.

Mission Hills' programs to grow the game also include amateur and junior golf initiatives. It recently established the Mission Hills Golf Series, has been the official home of the Faldo Series Asia since 2006, and founded the Mission Hills Jack Nicklaus Junior Championship in 2008. In October 2009, the club hosted the inaugural Asian Amateur Championship, Asia's first amateur tournament to offer the winner a Masters exemption. Mission Hills will invest over US$5 million in junior golf development in 2010.